WebXsposure Enhances Local Visibility with New Search 4 It Local Component

Released on: August 16, 2008, 12:00 pm

Press Release Author: Digital Storme

Industry: Internet & Online

Press Release Summary: New Offering from National Internet Marketing Company Greatly
Increases The Likelihood of Businesses Appearing in Local Natural Search Results

Press Release Body: August 16, Cambridge Maryland. WebXsposure today unveiled its
Local Search Enhancement Program, Search4ItLocal.com, an exclusive service designed
to greatly increase the chances of local businesses appearing in local natural
search results.

\"Our goal\" Reports Susan Richardson, Senior Project Manager at WebXsposure, \"is to
give our clients the power and control to share their business information with
millions of internet users. When people in their area go online looking for their
products or services, their information should show up first.\"

A local search is performed when someone uses a local search engine to find products
or services in their area. There are many local search engines that are used
billions of times per day such as Google Maps, Yahoo Local, MSN Maps and Local.com.
These local search engines are internet versions of the outdated yellow page book
that no one uses much anymore.

According to statistics authorities such as Kelsey Group, Comscore, and Neilson, 30
billion searches for local information will be made in 2008. 79% of U.S. households
do some kind of search for a local service or product on a daily basis. 77% of
Internet users have looked for services and products within an area close to their
home or business. 58% of all Internet search engine references are for locally sold
products and services.

But Isn\'t Local Search just another flavor of search engine optimization? Derek
Brown, CEO and Internet Marketing Authority at WebXsposure.com doesn\'t think so.

\"A primary difference is the mindset of the business community.\" Explains Mr. Brown,
\"They have very different priorities and skills than the technology-driven ecommerce
SEO adept. And it doesn\'t make sense for business owners to invest massive time and
energy to develop those skills.\"

The WebXsposure Local Search Enhancement Program, Search 4 It Local, increases the
likelihood of appearing in local search results by creating an optimized and
enhanced online business profile for the client - the profile that the web's largest
search engines, online directories and industry specific portals use to serve up
results to consumers. WebXsposure ensures the accuracy of the profile's critical
business data, such as address, telephone number, web address, email address and
hours of operation, and further enhances the profile with purchase-triggering
information including the products, services, and/or brands that each client offers.
A critical addition to the Search4ItLocal.com profiles is the formatting of the
information, including but not limited to the use hcard microformating for address
and contact information.

Local search is a discipline where few marketing experts have planted themselves
largely because they haven't figured out a way to make it pay for them.

\"Mom and Pop shops and sole proprietorship, which make up a large number of regional
businesses can't afford to pay the steep consulting fees that experts charge.\" Says
Mr. Brown, \"Sure, big companies can afford to spend millions of dollars to increase
online sales, but most of us don't have that, and many of us don't have a marketing
budget at all. That doesn't mean that the small businesses has to miss out, and
that\'s why we\'ve stepped forward with Search 4 It Local.\"

Search4ItLocal.com brings a critical element of online visibility to the small to
medium size business market at a price well within their marketing budget.

Web Site: http://www.Search4ItLocal.com

Contact Details: Derek Brown
1009 Miles Ave
Cambridge Maryland
dbrown.ceo@webxsposure.com
phone: 443-239-2356
Fax: 866-594-5932

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